I usually stay out of these threads due to my work but I have to comment here. First I must state that I am posting my personal opinions as a rider and am in no way representing my employer. We have all been way too spoiled by high volume shops and discounting. Michelins published MSRP on the PR3 is $302 for the 190/50-17 rear and $217 for the 120/70-17 front. That plus an estimated 7% tax and $150 labor is $705, $648 is obviously a small discount off MSRP. I have been in this business for 30 years (Yes, I am a FOG
) and have been at both ends in regards to size of shop. I have seen the cost difference volume gives you, and Davis could sell at straight cost and not be able to match the Denver large shop prices. As to the labor, $75 is a reasonable price for the amount of time it takes, the lower prices you see here in town are discounted by over half due to competition. My final comment is we dont make big money on tires, if we sold everything with the margin we get on tires we would be out of business in 6 months. Large shops have the luxury of giving up most of the profit on a product segment to compete due to the volume of everything else, a small shop can't afford that.