I think it is cool that they offer a different paint job, but it would be way cooler if they threw a few goodies on that were not on the other "editions". A exhaust, upgraded brakes/rotors, steel braided break lines, few extra HP, etc.....just something to make it special.
Look at the car industry....very rarely do you see a "special" edition that is only a paint job. Since I have a WRX I will use that as a example. What if the WRX STI was only a paintjob and a big wing; most people would not even bother to buy it for the higher price tag. Yet Subaru is awesome and even though the WRX vs the STI is basically the same engine, turbo, body they added a bunch of nice "goodies"; Brembo brakes, 6th gear, more HP (aggressive tune), better suspension, adjustable differential and some others. Heck even the WRX "Limited" I got had things over the standard and premium WRX. For example I was going to get a premium, but HID lights, sunroof, and pearl colors were only available on the "Limited". Subaru doesn't even sell the other versions with these things and as far as I know you cannot even special order them.....which to me does make it "special".
So overall it is ok that they offer a unique paintjob, but my opinion will always be they need to do more to call something a "special" edition and at least follow the car manufacturers. As said earlier some of the European/British/Italian bikes do it, and the rest need to follow.
To sum it up, do something for the people who are not all about the looks of their bike and are more concerned with the performance aspect.
Because for less than you will pay a dealer, you could get a way better paintjob and way more unique. Just like the guys that buy stock aftermarket goodies; usually you can get better components for way cheaper going aftermarket (from performance, to stereos, exhaust, rims, tint/bra, etc). Don't believe me go price shop dealer vs aftermarket. Same reason very few people take their car to the dealer to get it fixed (minus warranty)
Exactly what I mean! Heck the Marchesini wheels alone are a great upgrade....yet they went further and offered a slipper clutch and Ohlins suspension!
Still one of my favorites too (believe only like 500 were made though)