Believe it was $110. Pricey, but WELL worth it. They are still in like new shape after, well, thousands of hours of wearing them. I got the "slim line" ones that they design for helmets. Can't even tell I'm wearing them unless you see them from the side. They let you keep the plug forms so that you can get others made(earphones, etc) in the future without needing to do the fitting again. Took about a week to get the silicone ones. They do the "instamold" right there on the spot for a little less money, but they don't hold up as well over time, I'm told. Their shop is right behind Avery brewing, so grab a pint after you're done there