Oh and to answer your question as to why... the looks, technology, and the fact that no other bike is going to make 275rwhp with just bolt ons and a tune.
Aprilia RSV4 RF
BMW S1000RR
Ducati 1299 Panigale S
Honda CBR1000RR
Kawasaki ZX-10R
MV Agusta F4-RR
Suzuki GSX-R1000
Yamaha R1M
Oh and to answer your question as to why... the looks, technology, and the fact that no other bike is going to make 275rwhp with just bolt ons and a tune.