These sorts of articles always make me laugh.
http://shine.yahoo.com/channel/sex/h...esnt-he-446147
Wait, wait... So if I like you, I'll pay attention to you, call you and wrap my arm around you? NO SHIT!!!!!!
Given the level of clueless-ness women have about men (and vice versa) I'm surprised we actually can propagate the species half the time. So I guess it's no surprise we get articles like this.